// the person behind it
About
I didn’t set out to start a movement. I set out to get my own life back.
live
For years, the first thing I touched in the morning was a screen, and the last thing I saw at night was the same glow.
I wasn’t broken. I wasn’t depressed. I was just defaulted — living the online life by reflex, like nearly everyone I knew. It crept in so quietly I never decided to live that way. Somebody decided it for me, and called it normal.
The turning point wasn’t dramatic. It was an ordinary afternoon I’d lost to a feed I couldn’t even remember scrolling. I put the phone in a drawer and went outside. That walk did more for me than a year of productivity hacks.
So I started building — in public, on the same platform I was trying to escape, because that’s where the people are. Software is downstream of the person and the message. The work came after the decision, not before it.
I’m not anti-technology. I’m anti-default.
I’m not a guru. I don’t have a course to sell you. I use my phone every single day — it’s the best tool I own. I’m just done letting it be the default for every spare minute I have. That’s the whole thing. That’s the movement.
If that lands for you, you’re already part of this. Follow along. Wear the thing if you want to help fund it. Grab the merch when the first drop lands. And then — this is the important part — put the phone down, and go live.
— The founder
// what this is — and isn’t
Built in public
No polished launch, no fake overnight story. The journey is the product, documented as it happens.
Free to follow
Following the movement never costs you anything. The merch funds it — for people who want to back it, not be farmed by it.
No gurus
No course, no upsell, no five-step morning routine. Just one person logging off and actually living.