June 1, 2026 · 1 min read
Built to be closed
Everything online is engineered to keep you. The whole point of this is to hand you your day back and get out of the way.
Open almost anything online and you can feel the machinery. The pull-to-refresh that works exactly like a slot lever. The red dot engineered to itch. The feed with no bottom, because a bottom would be a place you could stop. None of that is an accident. It’s the product.
So I asked a stupid question: what would this look like if it was genuinely on your side? Not “wellness” theatre bolted onto the same dark patterns — actually on your side. The answer kept coming back to one thing nobody builds on purpose. The exit.
This movement points you at a few real-world things to go do today, and then says — out loud — close the tab and go live. No feed to fall into. No streak-panic notification at 9pm. The most radical thing you can make in 2026 is something that ends the session and means it.
It’s free to follow, and it stays free. The merch funds it, sold to people who want to back the idea instead of being farmed by it. If we ever do our job perfectly, you’ll think about us less and less, and one day you won’t need the reminder at all. That’s not churn. That’s the win condition.
Build the thing you’d want your little brother to find. Then build it so well it puts itself out of a job.
— The founder