May 8, 2026 · 1 min read
Touch grass is not an insult
It’s the whole strategy. On boredom, sunlight, and the radical act of being somewhere in person.
Somewhere along the way “touch grass” became a punchline. We’d like it back, said with love, as actual advice. Because the thing the joke is mocking is the thing that works.
Go outside and the cheap dopamine gets quieter. Weather on your skin. Sky overhead instead of a ceiling. The specific, underrated boredom of a walk with no podcast — the kind of boredom where ideas finally have room to show up.
See people in person. Eye contact beats the group chat every single time, and it isn’t close. A coffee, a gym session, a phone call that’s actually a call. The internet is great at keeping you adjacent to people. It’s terrible at keeping you with them.
None of this is nostalgia for some screen-free past. It’s a strategy for a screen-saturated present. The grass is real. The people are real. Most of what’s worth wanting is offline, waiting, patient as ever.
So: touch grass. We mean it kindly. We mean it as a plan.
— The founder